to understand opportunities within business environment, it is important for a business to pay attention to the environmental factors. Identify and comprehensibly discuss the macro environmental factors from a global perspective.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter8: Global Marketing
Section8.1: Global Marketing
Problem 1LO
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to understand opportunities within business environment, it is important for a business to pay attention to the environmental factors. Identify and comprehensibly discuss the macro environmental factors from a global perspective.
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