QUESTION TWO Bombers Eatery is a fast-food joint in Ghana with about 30 branches across Accra and Kumasi. One of the major threats to Bombers business is the existence of several competitors. These competitors all target the same market segment, young and busy Ghanaians that are seeking easy and ready-cooked fast food. However, this segment continues to reduce owing to the emergence of health concerns as studies show that fast foods are the main causes of obesity and other health complications. Another threat facing Bombers is a change in the lifestyles of consumers. As studies show, an increasing number of consumers are opting for healthy lifestyles. These lifestyle changes require them to reduce or eliminate fast foods from their diets and opt for alternative foods with low fats. As a result, consumers are opting to take their meals in restaurants; thus providing new food choices rather than visiting Bombers, which has a long history of having few healthy meals on its menus. What should Bomber's do to ensure it retains its customers and possibly win more customers? Present your case using the Business Case Study report format (Introduction, Statement and Analysis of the Problem, Solution, Benefit, and Results) in not less than 2 pages.
QUESTION TWO Bombers Eatery is a fast-food joint in Ghana with about 30 branches across Accra and Kumasi. One of the major threats to Bombers business is the existence of several competitors. These competitors all target the same market segment, young and busy Ghanaians that are seeking easy and ready-cooked fast food. However, this segment continues to reduce owing to the emergence of health concerns as studies show that fast foods are the main causes of obesity and other health complications. Another threat facing Bombers is a change in the lifestyles of consumers. As studies show, an increasing number of consumers are opting for healthy lifestyles. These lifestyle changes require them to reduce or eliminate fast foods from their diets and opt for alternative foods with low fats. As a result, consumers are opting to take their meals in restaurants; thus providing new food choices rather than visiting Bombers, which has a long history of having few healthy meals on its menus. What should Bomber's do to ensure it retains its customers and possibly win more customers? Present your case using the Business Case Study report format (Introduction, Statement and Analysis of the Problem, Solution, Benefit, and Results) in not less than 2 pages.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:QUESTION TWO
Bombers Eatery is a fast-food joint in Ghana with about 30
branches across Accra and Kumasi. One of the major threats to
Bombers business is the existence of several competitors. These
competitors all target the same market segment, young and busy
Ghanaians that are seeking easy and ready-cooked fast food.
However, this segment continues to reduce owing to the
emergence of health concerns as studies show that fast foods are
the main causes of obesity and other health complications.
Another threat facing Bombers is a change in the lifestyles of
consumers. As studies show, an increasing number of consumers
are opting for healthy lifestyles. These lifestyle changes require
them to reduce or eliminate fast foods from their diets and opt
for alternative foods with low fats. As a result, consumers are
opting to take their meals in restaurants; thus providing new
food choices rather than visiting Bombers, which has a long
history of having few healthy meals on its menus.
What should Bomber's do to ensure it retains its customers and
possibly win more customers?
Present your case using the Business Case Study report format
(Introduction, Statement and Analysis of the Problem, Solution,
Benefit, and Results) in not less than 2 pages.
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