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To what does !he lifetime value of the customer refer,
and how is ii calculated?
Step by step
Solved in 2 steps
- 1. Why is it important to track how our customers change over time? 2. Describe the three stages of the relationship a customer has with a firm (Hint: AER model) 3. What is a persona? How is it different from a market segment?Why does understanding customers’ needs and wants is important in managing Superbrand Company’s marketing activities?Please ignore the answer adn help me sovle this questions
- s lynk&co focused on a specific customers persona? if yes, explain it?What are the sources of increased profits fromlonger-term customers?1. What is the Disruptive Marketing Plan? 2. What is the difference between the Disruptive Marketing Plan and Disruptive Brand Plan? 3. What is marketing mix? EWhy is it important?