1. Why is it important to track how our customers change over time? 2. Describe the three stages of the relationship a customer has with a firm (Hint: AER model) 3. What is a persona? How is it different from a market segment?
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1. Why is it important to track how our customers change over time?
2. Describe the three stages of the relationship a customer has with a firm (Hint: AER model)
3. What is a persona? How is it different from a market segment?
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- Product: Amazon Echo & Alexa Devices Choose one market segment for your product and describe that segment in as much detail as possible. You need to explain the common need/want of potential customers in the segment, the demographic characteristics of the segment, the psychographic characteristics of the segment, and the geographic characteristics of the segment.1. What are the importance of having Customer Relationship Management in a company? State at least three advantages of having CRM in the company 2. Give one company that represents Color Marketing and know the reason why they use that color.Scenario: The Board of Directors at Viking River Cruises as selected you as their team to identify a viable new market segment to expand their offerings and communications. You have been asked to expand your offerings Create a memo that details your strategy directed to the Board of Directors of the organization. Include the follwing What method of segmentation did you use to determine a new target: Demographic segmentation, Geographic segmentation, Firmographic segmentation, Behavioral segmentation, or Psychographic segmentation Why select the method or these methods? How to determine the attractiveness of this target? Which of the 4 types of targeting are you recommending and why? Describe the new target for this company? Develop a value of proposition that this segment would respond to ?
- What is market presence? Give atleast 1 exampleMake BeatBox beverage company consumer analysis as a below instruction. * A consumer analysis is the flip side of industry analysis; it is the demand side of the equation. In a consumer(or market) analysis, a marketer examines the factors that drive current demand and growth for both theoverall market and for the firm’s brand.You can use several methods to collect information for your consumer analysis: surveys, consumerinterviews, field research.Description of the demographics and (if possible) the psychographics of its customers. Include consumerprofiles. Should be expressed in terms of demographics and psychographics (subset of the customeranalysis) with product focus. One way to combine demographics and psychographics and get a sense of themarket is to generate a brief character sketch of the typical target consumer (a consumer profile).how does spotify add value by understanding the user's needs , put people first and incorporate different propositions for different people ?
- 1. Customers prefer one brand over another based on its value, which, in turn, is based on different combinations of a. perceptions and costs. b. needs and wants. c. benefits and perceptions. d. benefits and costs. 2. Understanding your target market so well that you build a relationship with them over time defines what? a. a social orientation b. a sales orientation c. customer relationship marketing d. retention of sometimes undesirable customers 3. Which statement is valid in managing exchanges between a company and its customers? a. The company wants to maximize customer benefits b. Customers are the primary drivers of the purchase decisions. c. Customers want to pay the least amount possible d. The two parties have conflicting goals 4. Cover Co. is a new company with two employees: the husband and wife that founded the company. Cover makes trash can covers that help keep outdoor trash cans secure. Which segmentation method would Cover be least likely to use and why? a.…Explain each of the following concepts providing an original example of each.1. Customer Relationship Management (CRM).2 Relationship marketing.3. Unrealistic relationships (in terms of CRM).4. Customer retention.5. Zone toleranceDivide the following list of topics among you, team and ask each person to be responsible for developing a set of questions to ask duting the intervievv to learn about the company's p,ogram: • What customer segments the company targets. • How it determines customer needs and wants. • What products it offers, including features, benefits, and goals for custome, satisfaction. • What it's pricing strategies are. • How it uses inte,active content to engage customers. • How it distributes products and whether it has encountered any problems. • How ii determines whether the needs and wants of customers are being met • Explain what marketers mean by the "societal mar- keting concept• and ·sustainability' and ask if these are areas of concern to the organization. If so, how do they address them in their organization's actillities? If no1. ask if they have any plans to move in this direction in the future and, if so, how
- Tom is a business owner that has just asked his team the question, “What do we do best?” Which of the four marketing management philosophies is Tom using? Question 2 options: a) Production orientation b) Sales Orientation c) Market Orientation d) Societal Marketing Orientation1. Which among the forces in the macro-environment has the most impact on a company? Why? 2. Why is marketing research important for business owners? 3. What are the steps in conducting marketing research. Give in chronological order. 4. Differentiate the buying behavior and decision making of individual/household customer versus business (organizational customer).14.Which of the following factors is at the core of the marketing concept?Single choice. a.Aggressive selling b.Mass marketing c. Customer satisfaction d. Low prices