Transferring the benefit of low-costs to the customer is known as differential low-cost access. Group of answer choices True False

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 2C
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Transferring the benefit of low-costs to the customer is known as differential low-cost access.

Group of answer choices
True
False
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