Turner (cable networks and digital media) Home Box Office (pay television) Warner Bros. (films, television, and videos) Turner Home Box Office Warner Bros. Segment Revenues (in millions) Assume that the variable costs as a percent of sales for each segment are as follows: Revenues Variable costs $94,300 79,200 29,300 a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given. Contribution margin. Contribution margin ratio (as a percent) 40% 51% 37% Turner % Home Box Offic b. Does your answer to (a) mean that the other segments are more profitable businesses? The higher contribution margin ratio of a segment should not be interpreted as being the profitable segment. If the volume of business is not sufficient to exceed the break-even point, then the segments would be . In the final analysis, the fixed costs also should be considered in determining the overall profitability of the segments. The Ishows how sensitive

Managerial Accounting
15th Edition
ISBN:9781337912020
Author:Carl Warren, Ph.d. Cma William B. Tayler
Publisher:Carl Warren, Ph.d. Cma William B. Tayler
Chapter7: Variable Costing For Management analysis
Section: Chapter Questions
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Segment Contribution Margin Analysis
The operating revenues of the three largest business
segments for Time Warner, Inc., for a recent year follow.
Each segment includes a number of businesses, examples
of which are indicated in parentheses.
Turner (cable networks and digital media)
Home Box Office (pay television)
Warner Bros. (films, television, and videos)
Turner
Home Box Office
Warner Bros.
Time Warner, Inc.
Segment Revenues
(in millions)
Assume that the variable costs as a percent of sales for
each segment are as follows:
Revenues
Variable costs
$94,300
79,200
29,300
a. Determine the contribution margin and contribution
margin ratio for each segment from the information given.
When required, round to the nearest whole millionth
(for example, round 5,688.7 to 5,689). Round
contribution margin ratio to whole percents for each
segment from the information given.
Contribution margin
Contribution margin ratio (as a percent)
40%
51%
37%
Turner
%
Home Box Offic
b. Does your answer to (a) mean that the other segments
are more profitable businesses?
The higher contribution margin ratio of a segment should
not be interpreted as being the
profitable
segment. If the volume of business is not sufficient to
exceed the break-even point, then the segments would be
. In the final analysis, the fixed costs also
should be considered in determining the overall profitability
of the segments. The
Ishows how sensitive
the profit will be to changes in volume.
Transcribed Image Text:Segment Contribution Margin Analysis The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes a number of businesses, examples of which are indicated in parentheses. Turner (cable networks and digital media) Home Box Office (pay television) Warner Bros. (films, television, and videos) Turner Home Box Office Warner Bros. Time Warner, Inc. Segment Revenues (in millions) Assume that the variable costs as a percent of sales for each segment are as follows: Revenues Variable costs $94,300 79,200 29,300 a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given. Contribution margin Contribution margin ratio (as a percent) 40% 51% 37% Turner % Home Box Offic b. Does your answer to (a) mean that the other segments are more profitable businesses? The higher contribution margin ratio of a segment should not be interpreted as being the profitable segment. If the volume of business is not sufficient to exceed the break-even point, then the segments would be . In the final analysis, the fixed costs also should be considered in determining the overall profitability of the segments. The Ishows how sensitive the profit will be to changes in volume.
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