Unilever, a multinational consumer goods company, plans to expand their market. For years, they have dealt into wide range of products, one of which is related to laundry. To expand their market, they are planning to introduce their washing machines with special feature of ‘utilizing less water for laundry’. This requires unique supplier who can work on this feature. You as a Manager of this new division, is required to do ‘Five forces model’ to analyze the industry of electronics that Unilever is about to enter. Identify the forces and briefly explain the threats that can suppress the profitability of Uniliver.

Unilever, a multinational consumer goods company, plans to expand their market. For years, they have dealt into wide range of products, one of which is related to laundry. To expand their market, they are planning to introduce their washing machines with special feature of ‘utilizing less water for laundry’. This requires unique supplier who can work on this feature. You as a Manager of this new division, is required to do ‘Five forces model’ to analyze the industry of electronics that Unilever is about to enter. Identify the forces and briefly explain the threats that can suppress the profitability of Uniliver.

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

ChapterC: Cases

Section: Chapter Questions

Problem 3.8A

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