Using the five personality traits, identify a few products and/or services that are more likely to be marketed successfully to consumers of each personality type. For example, what products or services would someone who is extremely open to new experiences be likely to buy? Someone who never tries anything new? What products appeal to someone who is outgoing? Shy

Using the five personality traits, identify a few products and/or services that are more likely to be marketed successfully to consumers of each personality type. For example, what products or services would someone who is extremely open to new experiences be likely to buy? Someone who never tries anything new? What products appeal to someone who is outgoing? Shy

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter13: Managing Diversity

Section: Chapter Questions

Problem 14EE

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Using the five personality traits, identify a few products and services that are more likely to be marketed successfully to consumers of each personality type. For example, what products or services would someone highly open to new experiences be likely to buy? Someone who never tries anything new? What products appeal to someone outgoing? Shy?
Identify a few products and/or services that are more likely to be marketed successfully to consumers of the five personality traits listed in the book such as what products or services would someone who is extremely open to new experiences be likely to buy? Someone who never tries anything new? and what products appeal to someone who is outgoing? Shy?
Given what we discussed this week, how can you help overcome others' bias related to your own personal brand? What was your Briggs Myers personality type? Include some self-analysis on what your four-letter personality type says about how you treat and perceive others. For a bit of fun, feel free to visit any of the many websites which compare the 16 personality types with pop culture characters and agree or disagree with those findings.
When does healthy pride become hubris? how can you tell the difference?
Why is the Five Factor Model Personality Test more reliable than the more popular Myers-Briggs Type Indicator?
Part of our reading for this week discusses identifying people you admire and matching some of your personality characteristics with these people as part of building a brand identify. Who did you or would you select? What are some of the shared or desired characteristics you could identify?
How do you think that different beauty trends affect popularity? For example, what if a certain trait is considered attractive at one point in time, but then later different traits are considered attractive? Could someone not considered to be popular "become popular" based on changing beauty trends/standards?
Case 2-1.Self-Concept, Self-Congruency Theory and Consumer Behavior:Take some time for introspection. Thinking deeply, write a description of the characteristics [core beliefs, psychographics (activities, interest, and opinions)], etc. that define your actual self. What products, and what specific brands have you bought in certain product categories that reflect your actual self? Do the same thing as you did in question two, except do this for your ideal and possible selves. Since as a student you may not have the financial resources to have already bought many of these products, don’t place any emphasis on whether or not you can currently afford these products and brands; what would you buy, if you could, to reflect these aspirational selves.
Analyze the main components of attitudes, meaning how we feel about something, as well as explaining your understanding by means of theoretical framework, on whether behavior follow from attitudes?
How can a person's personality affect their job search, employability, as well as predict their behavior? how so?
Which of the following statements is true of Millennials? a. They are often considered to be workaholics and rigid in conforming to rules. b. They grew up during a time when the divorce rate doubled. c. They are believed to have high levels of self-esteem, sometimes the point of narcissism. d. They are also known as Generation X or Baby Boomers.
Many people assume that personality must be related to consumer behavior. Knowing a customer's personality profile should help predict what she or he will buy, and how decisions will be made in the marketplace. Researchers, however, have been frustrated in their search for a unified theory of personality that would explain consumer behavior. Use trait theory to explain why this is so. (There are 6 specific problems)