Identify a few products and/or services that are more likely to be marketed successfully to consumers of the five personality traits listed in the book such as what products or services would someone who is extremely open to new experiences be likely to buy? Someone who never tries anything new? and what products appeal to someone who is outgoing? Shy?

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter13: Managing Diversity
Section: Chapter Questions
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Identify a few products and/or services that are more likely to be marketed successfully to consumers of the five personality traits listed in the book such as what products or services would someone who is extremely open to new experiences be likely to buy? Someone who never tries anything new? and what products appeal to someone who is outgoing? Shy?

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