Using the following information, forecast the rooms sales for the next three months for a 750-room lodging operation: Month Days Occupancy % Average Room Rate Month 1 30 65 $155 Month 2 31 80 175 Month 3 30 95 185

Using the following information, forecast the rooms sales for the next three months for a 750-room lodging operation: Month Days Occupancy % Average Room Rate Month 1 30 65 $155 Month 2 31 80 175 Month 3 30 95 185

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter14: Pricing Strategies

Section14.2: Forecasting Demand

Problem 1LO

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Question

Using the following information, forecast the rooms sales for the next three months for a 750-room lodging operation:

Month Days Occupancy % Average Room Rate

Month 1 30 65 $155

Month 2 31 80 175

Month 3 30 95 185

Leveraging special tenchniques in analyzing historical data to predict future trends. Forecasting covers the methods and types of forecasting and their application to case studies.

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