Using the product/market expansion grid, which approach has LEGO adopted under the leadership of Jochen? Is this different to past approaches?

Q: "Carrefour"

A: Carrefour is a French Multinational corporation responsible for the creation of the hypermarket…

Q: What does Nike do to build customer relationships, strengthen customer engagement and trust and keep…

A: Customers are the part of business whi are external to the business environment but are of extreme…

Q: How does Coca-Cola segment its market? Describe the primary targetmarkets for Coca-Cola. How does it…

A: Market segmentation is a marketing approach that identifies specific groups of customers in order to…

Q: What decisions must be made once a company decides to go ahead with commercialization for a new…

A: Launching and commercialisation of a product is one of the major achievements of a…

Q: In class, we discussed the success of Amazon Go. It is a new kind of a retail outlet, where you…

A: Amazon Go is an Amazon-owned convenience store chain with locations in the United States and the…

Q: What is a brand? Why are products branded

A: Marketing is an activity which the firm takes up to make customers. For this marketing strategies…

Q: What are the strategic and financial reasons for Porsche's acquisition of Volkswagen?

A: Acquisition: When one company takes over to another company and establish itself as a new owner of…

Q: With reference to Netflix discuss how a more interactive digital marketing approach, Peppers and…

A: Marketing is an activity which the firm takes up to make customers. For this marketing strategies…

Q: How does BMW segment its consumers? What does BMW do well to market to each segment group?

A: Market segmentation is the process of dividing the market into homogeneous groups who have similar…

Q: What are the merits and demerits of product branding and of generics

A: Branding is the use of various brand attributes to distinguish the firm from other competitors in…

Q: Most of Apple’s products carry a premium price relative to those of the competition.  Does Apple’s…

A: The innovation of Products in lien with customer needs enables a firm to charge premium pricing

Q: How does Subaru remain customer-oriented in its new product efforts?

A: The customer is the most important person for the success of the business, a customer can be an…

Q: How has the internet influenced the five forces with an industry?

A: As per the Bartleby Honor code we are not supposed to answer more than 1 question at a time. Please…

Q: Marketing Management Overview  1 ) Identify the marketing orientation/concept/philosophy adopted by…

A: answer 1 IKEA takes after the marketing-oriented and cost-oriented strategy as a result of it being…

Q: 1. Using your own understanding explain the pricing approach used by Netflix.

A: Marketing communications is defined as the process to make customer by the use of different…

Q: How would Airbnib gain its market against OYO rooms?Explain with STP illustration?

A: Full form of Airbnib is air bed and breakfast started by young students of 17 score could not afford…

Q: When Nike segments the market for athletic shoes, what types of variables is it using? Why are these…

A: Segmentation and targeting are the first and most important step of marketing. they help to segment…

Q: We know that related and unrelated are two diversification strategies at cororate  level of any…

A: Diversification strategies involve decisions related to a firm stepping forward and entering into a…

Q: What actions taken at the functional level have enabled Nordstrom to successfully implement its…

A: Nordstrom Inc. is a luxury department store chain in America, initially it is started as a shoe…

Q: “Not every brand is created equal. Among our close to 300 products, flagship product San Miguel Beer…

A: San Miguel was established in 1890 by the original San Miguel Brewery (renamed San Miguel…

Q: If Allbirds were to enter the Singapore footwear market which one of the two above approaches would…

A: Trickle down effect is the model of product adoption in marketing that affects many consumer goods…

Q: Nike is still 8 times bigger, has greater brand awareness, and bigger mar-keting budgets.

A: The main objective associated with the integrated marketing communication is to build both the short…

Q: Outline three aspects which Netflix should consider when it comes to making promises and guarantees…

A: The value proposition is the solution offered by the company on the customer's problem. For this,…

Q: Who are their top three competitors of NIKE, and how do they differentiate their products?

A: NIKE is a well known and reputed shoe brand. It is a leading sports footwear brands in the world. It…

Q: At what stage of the industry life cycle would a company face an influx of competition A. Start-up…

A: 4. At what stage of the industry life cycle would a company face an influx of competition

Q: Identify all the reasons why Apple’s partnerships are essential to the success of Apple Pay.

A: Apple's partnership offers a variety of benefits to Apple Pay. These are listed below:

Q: Keeping ‘Food Panda’ as the main competition in mind, what market strategy and branding strategies…

A: Food Panda is a global online food delivery operating in more than 40 countries across four…

Q: What marketing strategies does Walmart currently use?

A: Walmart's marketing strategy examines the brand using the marketing mix framework, which includes…

Q: How well does JetBlue manage its relationships with customers? What customer relation-ship…

A: JetBlue Airways was the airways with exceptional customer service, which their competitive…

Q: How does BMW segment its consumers? Why does this work for BMW?

A: From its commencement in 1916, the maker has focused essentially on the driving experience of its…

Q: What is meant by “one-brand company”? “Product portfolio

A: Branding is the use of various brand attributes to distinguish the firm from other competitors in…

Q: Watch the video in the link below and answer the questions:…

A: A product strategy defines what is the main purpose of the product, its goals, and the process…

Q: Which generic strategy Airbnb is adopting? Why does Airbnb take this strategy based on your…

A: Ans. Introduction Generic strategies utilized via Air BnB: The vitally generic strategy utilized via…

Q: Why does Pinterest consider Google to be its main rival? When it comes to new features and products,…

A: Pinterest view's Google as its essential rival on the grounds that a great many people use Google to…

Q: “Not every brand is created equal. Among our close to 300 products, flagship product San Miguel Beer…

A: The strategic marketing approach is in developing a portfolio of products which can be offered in…

Q: Appraise how Adidas Outdoor is engaging in brand revitalisation with the aim to appeal to a changing…

A: Adidas unveiled its latest brand revitalization  plan, the first strategic focus of this strategy is…

Q: What are Nike’s strategy and mission? What role does marketing play in helping Nike to accom- plish…

A: Nike is a well-known and a popular name when it comes to the international sports wear brands. It…

Q: Discuss how IBM has become the world's most valuable business to business brand?

A: International Business Machines Corporation (IBM) is a leading multinational company which deals in…

Q: which of the following stages of the industry cycles offers the highest potential returns and…

A: The industry cycle is a life cycle of the industry or business that shows that growth and decline in…

Q: Procter&Gamble's impressive portfolio includes some of the strongest brand names in the world. What…

A: A market leader can be defined as the company that dominates a particular industry. This is the one…

Q: When did you open Nike? And why did she choose the name Nike?

A: In Greek folklore, Nike is the Winged Goddess of Victory. The logo is gotten from goddess'…

Q: Not every brand is created equal. Among our close to 300 products, flagship product San Miguel Beer…

A: "Since you have posted a question with multiple sub-parts, we will solve first three sub-parts for…

Q: How has Dell expanded its products?

A: Dell prioritized customer service, dispatching technicians to service PCs and instituting a…

Q: Conduct an online search, and write a brief summary of two to three issues of strategic significance…

A: Autozone is an American retailer of automotive parts and accessories. Autozone has 6000 stores in…

Q: What are three general environment forces that are important to Apple. And how will those forces…

A: The environment elements in Apple Inc's. distant or large scale climate give freedoms to business…

Q: What do you think Frutika Juice should do when the covid is over?

A: Disclaimer: Since you have posted a question with multiple sub-parts, we will solve first three…

Q: Is there a limit to how big Google’s product portfolio can grow? Explain.

A: Product portfolio: A product portfolio is the assortment of the relative multitude of items or…

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.