In class, we discussed the success of Amazon Go. It is a new kind of a retail outlet, where you enter the store, buy what you need to and walk out. What is the main point of differentiation that Amazon Go uses? O a product O b. brand image O c people @d Channel 2. Café Nero doesn't currently sell ice-cream in its stores. If Café Nero starts selling ice -cream in order to acquire new consumers, what does this exemplify as a growth strategy? O a market development O b. diversification O c market penetration O d. product development

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter13: Leadership
Section13.8: Transformational, Visionary, And Charismatic Leadership
Problem 3DQ: Despite Ubers apparent success in launching in multiple markets, it continues to post quarterly...
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1. In class, we discussed the success of Amazon Go. It is a new kind of a retail outlet, where you enter the store, buy what you need to and walk out. What is the main point of differentiation that Amazon Go uses? O a product O b. brand image O c people @d Channel 2. Café Nero doesn't currently sell ice-cream in its stores. If Café Nero starts selling ice -cream in order to acquire new consumers, what does this exemplify as a growth strategy? O a market development O b. diversification O c market penetration O d. product development
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