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- MANAGEMENT DECISION CASECrafty Credit Card Competitor “Chases” Amex for Shareof Millennials’ Wallets As noted in the chapter, an external positioning statement is not just about being able to describe how your product benefits the customer—it also needs to explain how your product is different from the competition. Chase’s “It’s not your father’s credit card” external positioning statement sums up in six words the idea that Chase is young while its competitors are old. The statement leads millennial consumers to consider what this card could do for them, beyond what their father’s card could. Amex’s positioning has always been that its card is for the successful professional— what would happen if Amex changed that positioning? (As a bonus, try to create a short external positioning phrase for Amex to use with millennials.)how can an ice cxream business accomplished goals and objectives?(1) Have you ever had the urge to be “the first one onthe block” to buy a new product, try a new fashion, ordiscover a new musical artist? If so, were you pleasedor displeased when “the masses” began to imitateyour choice? What does your reaction say about youas a consumer? (2) Have you ever replaced a product(such as a computer or smartphone) that was stillfunctional, just because a newer version had hit themarket? What influenced your decision?
- Definition and examples of,1.Blue Ocean strategy2.Red Ocean strategy 3.Halal Marketing &4.neuromarketing.How affect the goodwill of "Tesla Car" company to it's marketing destribution network? This is not an essay, I expected a brief explanation....we "measure what matters"? Is this possible? Desirable? Why or why not?
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