Nikoli sells athletic shoes and is struggling to generate sales. When he meets with a marketing consultant, the consultant tells him that his customer's journey is undefined, which is Nikoli is struggling to make sales. After reevaluating the third stage of the customer journey, what should Nikoli provide to customers to ensure that they move successfully through s Searchable information about his shoes online Alternatives to his shoes online A competitive discount for his shoes A comprehensive guide on how to buy shoes online

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 2C
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Nikoli sells athletic shoes and is struggling to generate sales. When he meets with a marketing consultant, the consultant tells him that his customer's journey is undefined, which is why
Nikoli is struggling to make sales. After reevaluating the third stage of the customer journey, what should Nikoli provide to customers to ensure that they move successfully through stage 4?
оооо
Searchable information about his shoes online
Alternatives to his shoes online
A competitive discount for his shoes
A comprehensive guide on how to buy shoes online
Transcribed Image Text:14 Nikoli sells athletic shoes and is struggling to generate sales. When he meets with a marketing consultant, the consultant tells him that his customer's journey is undefined, which is why Nikoli is struggling to make sales. After reevaluating the third stage of the customer journey, what should Nikoli provide to customers to ensure that they move successfully through stage 4? оооо Searchable information about his shoes online Alternatives to his shoes online A competitive discount for his shoes A comprehensive guide on how to buy shoes online
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