We Buy Clothing is an online store catering for both men and ladies clothing. The company has been in business for 4 years and makes a profit from the online sales. In order to compete with its competition, the marketing manager, Vernon Cross, has decided to improve the marketing information system. He decides that the shop should send out catalogues to its customers and keep track of its customer’s buying habits, perform target marketing and provide a more specialised experience for its customers. The company has approximately 350 clients on their current system. This record keeping system is merely an excel spreadsheet with all the necessary client details The company projects to grow this client base to 1500 clients by the end of the next financial year in 12 month’s time. The company is embarking on a huge investment drive. Token cards provide two factor authentication, Explain this concept [3]

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter14: Marketing Channels And Supply Chain Management
Section14.1: Taza Cultivates Channel Relationships With Chocolate
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We Buy Clothing is an online store catering for both men and ladies clothing. The company has been in business for 4 years and makes a profit from the online sales.

In order to compete with its competition, the marketing manager, Vernon Cross, has decided to improve the marketing information system.

He decides that the shop should send out catalogues to its customers and keep track of its customer’s buying habits, perform target marketing and provide a more specialised experience for its customers.

The company has approximately 350 clients on their current system. This record keeping system is merely an excel spreadsheet with all the necessary client details

The company projects to grow this client base to 1500 clients by the end of the next financial year in 12 month’s time. The company is embarking on a huge investment drive.

  1. Token cards provide two factor authentication, Explain this concept [3]
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