Zeta Technology Limited produces RFID inventory tracking device. Company trade less frequently in the market, has weak risk tolerance. Which portfolio management approach is suitable for the company, Justify the selection approach?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Portfolio management is the art and science of selecting and overseeing a group of investments that meet the long-term financial objectives and risk tolerance of a client and a company.

  1. Zeta Technology Limited produces RFID inventory tracking device. Company trade less frequently in the market, has weak risk tolerance. Which portfolio management approach is suitable for the company, Justify the selection approach?
  2. Briefly discuss the steps in the portfolio management process.
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