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What are core regions? Why do marketers try to identify these
regions?
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- Assume that marketing resources are limited, and company can only target two (2) of the three segments. Describe at least three (3) factors kellogg's company would consider when evaluating which segments to actually target when entering a new country. Which two (2) would the company eventually choose and why?Define geographic segmentation?Discuss any three behavioural segmentation bases you believe to be most relevant to the CBD oil marketing strategy in South Africa. In general, seven positioning methods can be distinguished. Select and discuss two positioning methods you believe would be best suited to the market you have selected for targeting.
- In Europe, what challenges or issues are they facing in their attractions and selected trends right now?Why is it important for marketers to consider ‘Demographic environment’? Explain with relevant local examples how ‘Economic environment’ effects marketing strategy.What factors (for example, history, geography, culture, finance) does a marketer need to take account of when marketing in a south Africa
- 8. Among the six macroenvironmental trend components that help in assessing market attractiveness, the most important is the: Select one: O a. B. sociocultural environment. Ob. D. technological environment. O c. C. demographic environment. O d. A. economic environment.What do marketers mean when they refer to technological and sociocultural environments? Why do they need to understand these environments in a global marketplace?Explain governmental response to Covid 19 using the Intended strategy from the Henry Mintzberg Model.