What are intangibles? how do basic marketing concepts apply to the marketing of intangibles?
What are intangibles? how do basic marketing concepts apply to the marketing of intangibles?
Chapter3: The Marketing Environment
Section: Chapter Questions
Problem 4DRQ
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What are intangibles? how do basic marketing concepts apply to the marketing of intangibles?
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Intangible items include things that people cannot touch such as services and other experience-based products. Services are the elements between the users and producers with no ownership rights. It can not be seen, tasted, felt, heard, or smelled before its purchase.
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