What are intangibles? how do basic marketing concepts apply to the marketing of intangibles?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section: Chapter Questions
Problem 4DRQ
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What are intangibles? how do basic marketing concepts apply to the marketing of intangibles?

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Intangible items include things that people cannot touch such as services and other experience-based products. Services are the elements between the users and producers with no ownership rights. It can not be seen, tasted, felt, heard, or smelled before its purchase.

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ISBN:
9780357033791
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