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What are long-tail keywords, and why are they valuable for targeting specific audiences in online marketing?
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- What are long-tail keywords, and why are they important for targeting specific audiences?What is customer lifetime value and why is it an important metric for marketers to consider?Create a new brand, and using the Customer-Brand-Equity Pyramid present your new brand idea. Consider the following: How will your target audience form a perception of your brand? What decisions regarding brand creation and communications must marketers manage to build successful brands?