Q: In measuring the results of social media, what are the (a) advantages and (b) disadvantages of perfo...
A: There are two types of performance measures for social media: those that are linked to inputs or cos...
Q: Describe the five alternative marketing mix strategies used in global marketing.
A: A marketing mix is a bunch of exercises or strategies which the organization uses to advance its bra...
Q: B. Directions: Write the letter of the channet functions that best described below. a. Transactional...
A: The primary purpose of any channel of distribution is to bridge the gap between the producer of a pr...
Q: What is the purpose of an institutional advertisement?
A: The primary motive of advertising is to create product and brand awareness. The second primary funct...
Q: Identify the target customers and the ways to make them buy in a hand painted tote bag business in t...
A: Evaluating the latest trends and surge of necessities prevalent in the marketplace, and market place...
Q: For what types of products would price skimming bemost appropriate? For what types of products would...
A: Price is said as the worth of the product that depends on demand and supply of the product. The mana...
Q: It is not possible to exchange photos. You're attempting to email images of a house for sale to a re...
A: If it is not possible to exchange photos then the solution for it is discussed as follows- I
Q: how enterprise risk management has revolutionized e-commerce today?
A: Enterprise Risk Management (ERM) seems to be a risk management method which considers risk managem...
Q: Which of the following statements best describes the global marketing strategy of the company that 8...
A: A. The new version of the product X will be launched this week , this new version is expected to b...
Q: Explain the advantages and disadvantages of alternative advertising media.
A: A promoting advertisement or a progression of notices focused on explicit crowd portions is a public...
Q: Explain the 'good' and 'bad' marketing communication strategy of Mcdonald's.
A: Marketing communication strategy is a multidisciplinary activity requiring different skillsets and c...
Q: In classifying social media. wllat do we mean by (a) media richness and (b) self-disclosure?
A: Social media is an online platform where every user submits their comments, videos and photos-often ...
Q: A marketing manager reducethe price on a brand of cereal by 10 percent and observed a 25 percent inc...
A: The decisions related to setting optimal and competitive pricing is done by executives of the busine...
Q: Show a description of a "Kellogg's Frosted Flakes", a retail comparison of the product and at least ...
A: Demographic segmentation separates the market into smaller segments based on demographic parameters ...
Q: What are the six reasons consumers prefer to shop and buy online?
A: Online marketing describes process where business and marketers incorporates internet and other tech...
Q: Using 4Ps in the marketing mix, how are you going to promote isoprophyl alcohol as your product
A: Marketing is a vast field including various areas like marketing mix, marketing research, gamificati...
Q: (a) 'Wh at marketing actions would you expect the comparues selling Yoplait, Dannen, and PepsiCo yog...
A: Chobani: Chobani is an American food company who is specialized in strained yogurt. This company was...
Q: List the customer service factors that would be vital to buyers in the following types of companies:...
A: Every company can excel in the product. But providing extraordinary customer service can change the ...
Q: In your new job as a retail store manager you decide to add mobile marketing to your promotional cam...
A: As more and more consumers are shifting to mobile technology first, marketers are trying to use this...
Q: The ability to design and use direct marketing programs has increased with the availability of _____...
A: Marketing function collaborates the activities such as product mix, price mix, place mix, and promot...
Q: What are the similarities and differences between the product and retail life cycles?
A: The time span between when a product is introduced to the market and when it is removed from the she...
Q: Conduct an interview with someone who matches the segmentation basis of your target market for the m...
A: Marketing acts as the medium, the communication tool to deliver the need and the value to the custom...
Q: Create a marketing plan for a new Hair oil
A: Marketing is the process to which an organisation of market is able to identify the needs of the mar...
Q: What is a potential shortcoming of using a celebrity s pokesperson?
A: Celebrity branding involves tying up with a celebrity and taking advantage of his/her fame, image, a...
Q: Identify the six stages in the process of establishingprices.
A: The pricing strategy can make a huge difference between the success and failure of the company. The ...
Q: What are some unique challenges a sales representative encounters when trying to establish a custome...
A: Sales representative faces different types of challenges when they try to establish a customer conne...
Q: Describe several unique characteristics about Google and its business practices.
A: Every company follow various practices which are aligned with its values and culture. These values a...
Q: Create a marketing plan on a new hair product. (4). Conclusion.
A: The marketing plan is the strategy regarding the marketing of the new product and how advertising, p...
Q: How does Taco Bell ensure the continued success of the food chain?
A: A food chain is a chain of organisms that passes nutrients and energy as one organism eats another. ...
Q: You see the same ad in Time and Fortune magazines and on billboa rds and TV. Is this an example of r...
A: A promoting advertisement or a progression of notices focused on explicit crowd portions is a public...
Q: What are the benefits of cost-based pricing?
A: The executive management is often involved in setting pricing decisions and strategies of the busine...
Q: What are some ways brand managers use Facebook to converse with a brand's fans? How does Facebook fa...
A: A Brand Manager is responsible for customizing a company's brand strategy to its target market. As t...
Q: How have advertising agencies changed to facilitate the use of IMC programs?
A: Marketing have lots of areas like advertising, influencer marketing, digital marketing, promotion, e...
Q: How the home market conditions facilitated the success of Toyota in the international market
A: Toyota has plants all around the globe where it manufactures and assembles automobiles for local mar...
Q: If a market segment that is more price-sensitive and also is more willing than other segments to pur...
A: An organization uses many sales promotions and pricing tactics to attract and retain the prospective...
Q: Explain what is your course of action should the majority of your company product become malfunctio ...
A: It is important to take care of the products which have malfunction after the time of 2 years. The d...
Q: What are the s ix stages in the personal selling process?
A: Personal selling is the function of promotion of goods and services by using sales team. The team is...
Q: Describe the product (kellogg's Frosted Flakes) in a brief statement and in what general class of go...
A: Kellogg's Frosted flakes which is also known as frosties is basically breakfast cereal produced by t...
Q: Federated Banks is interested in consumer-oriented sales promotions that would encourage senior citi...
A: Characteristics of consumer orientation from a consumer perspective are: • The focal point is the cu...
Q: Suppose you are the advertising manager for a new line of children's fragrances. Which form of media...
A: Advertising is a marketing method where number of customers are communicated through marketing chann...
Q: Depreciation is the additional capital stock in a year. the amount of decline in business inventorie...
A: Depreciation is a term used to describe just how much an asset's worth has been used. It lets busine...
Q: Brief Overview of the Marketing Mix for the Product. This should be a concise description of how yo...
A: Marketing mix - In today's competitive business scenario, companies use various marketing strategies...
Q: Consider the classroom CS 206. There are a variety of groups that want to use this room - CS club, C...
A: * Condition given - There is a classroom named CS 206 and there are various groups that may use thi...
Q: List and briefly describe theprincipal restrictions that maybe applied to a nation’s imports.
A: China is considered to be the biggest country in world trade for several years. And the United State...
Q: Sophisticated forecasting models are not always better than simple o There is no single forecasting ...
A: Forecasting is one of the ways in which the companies try to analyse their future demand. The detail...
Q: statement of how Twitter and Instagram help to gain publicity and enhance reputation of the organisa...
A: Twitter is unlike any other social media platform that focuses on short and crisp posts generally ca...
Q: Suggest the selected strategies of Shangri-La Hotels and Resorts
A: Introduction: Shangri-la Hotels and Resorts are one of the most premium and fast growing hospitalit...
Q: How is user-generated content presented by someone using Facebook?
A: In marketing, user-generated content is content made by someone who isn't an authorized representati...
Q: Are price leaders a realistic approach to pricing?Explain your answer.
A: When a leading firm in a given industry wields enough influence in the sector to effectively determi...
Q: How do Amazon.com's logistics and supply chain management activities help the company create value f...
A: The company have many operations going inside it to deliver value to consumers. Those can be manufac...
What are marketing analytics and how are they used?
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
