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Critically discuss marketing analytics and how they are used. Give examples to support your answer.
Step by step
Solved in 3 steps
- What are marketing analytics and how are they used?The marketing research process has several very distinct and important stages that need to be followed. In your opinion, which is the most important? Justify your view on this.Define marketing research and indicate in what ways it can helps to make better Marketing decisions ?
- What is a marketing information system, and how is it used to create customer insights?Explain how marketing intelligence differs from marketing research. Which is more valuable to a company? Why?Discuss the relationships between market research, MIS (marketing information systems), and data analytics (big data). Why are these so critical to marketing management, and how big a role will they likely play in the future?