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What are PepsiCo promotion strategies?
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- What is promotion? What is integrated marketingcommunication? What are multichannel promotionstrategies?Name the five major promotion tools?What are the different ways in which Banyan Tree can communicate with its target audiences? What should its promotional mix be like? What factors influence the promotional mix decision?
- Coca-Cola is the most recognizable brand in the world. How did the company achieve this distinction? What has the company done in its marketing mix in terms of product, price, distribution, and marketing communications that has created such tremendous brand equity and loyalty? How has advertising aided in building the brand? (Students might want to visit Coca-Cola’s Website for help at http://www.coca-cola.com/global/glp.html (Links to an external site.)Links to an external site.)At some point, will Red Bull have to branch out beyond itstarget market? Will it need to alter its promotional strategyin order to do so?What is the main message that the marketers who designed the Corona promotion strategy wanted to convey and do you think they were successful? Explain why.
- How does it determine what mix of promotion tools to use?. In what ways do Food Network and its advertisers benefit fromcross-promotion?How is promotion (advertising, personal selling, public relations, sales promotion, direct marketing) used by the LA Galaxy? Do these activities depend on the specific target markets?