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- * Can you give me very short answers to each question below? 1. What food would you be if you imagined yourself as a meal? 2. Which feature of the food you look like do you identify with? 3. When you consider yourself a customer, which animal do you think you are like? 4. Which feature of the animal you look like do you identify with? 5. What is the most important criterion for you when choosing the market where you will shop? 6. If you are a manufacturer, what is the most important feature you will look for in your wholesaler and retailer? 7. Suppose you are working for a corporate firm as a sales representative. What would your first approach to a customer who was not satisfied with a product you sold, what would you do? As a customer, explain which masks you wear in 24 hours and which roles you play.7) What is the best way for a small hardware store to compete against Home Depot, when Home Depot can charge less for the same products? Select an answer: Focus on customer service, and create relationships. Try to convince Home Depot to close its store. Buy cheaper, inferior products. Try to find suppliers who will charge less for their products.If you are trying to decide which movie has the best opening weekend at the box office from a list, what heuristic would best suit your purposes? 1. Take-the-Best 2. Representativeness 3. Availability 4. Recognition
- In this question, you will explore factors that influence growth for a company both growth in sales volume and growth in price. Describe one firm specific strategic factor, one industry specific factor, and one economywide factor that could impact one’s forecast of sales volume. Describe one firm specific strategic factor, one industry specific factor, and one economywide factor that could impact growth in prices as well.Imagine you are in a marketing role and you have been asked to launch a new product called TRYP (a new range of boutique hotels). What would consider to be 4 important points that will ensure customer acceptance of this brand name?what are the fears, needs and wants of a customer when selecting a 3 PL company?
- How would you define market positioning? and How would you position your product/service in the market?a. Create literature review the influence of brand perception on customer buying action. b. Create hypotesis between product quality with customer buying action on the influence of brand perception. c. Create hypotesis between price with customer buying action on the influence of brand perception. d. Create hypotesis between promotion with customer buying action on the influence of brand perception. e. State five theory the influence of brand perception on customer buying action.Answer the following questions. Business: Coffee shop 1. Who are my potential costumer? 2. What are my customers shopping and buying habits? 3. How large is my market? 4. How muc are potential customers willing to spend? 5. Who are my competitor's? 6. What are my competitor's strengths and weaknesses
- Select a product/service that was pitched on Shark Tank to analyze. What is the name of the product/service? Why did the contestant (s) say that America needs their product/service? What was the best part of their pitch? Did they make a deal? If no deal was made, what reasons were given by the sharks for not investing? If you were a shark, would you have made a deal? Why/why not? Analyze an episode of ABC’s Shark Tank Consider a design for your product or service for your course project product. What will it look like? What will it feel like? Is your design congruent with your solution and customer? How? How will you test your design? How will you pitch it to someone?Task 1. You are tasked to choose for one specific product and answer the following questions: 1. Who are qualified to be the market of this product? (Demographic Segmentation) 2. Why did you choose this product? Please explain briefly. (Behavioural Segmentation) 3. How will you know that this product is really valuable for the market? (Psychographic Segmentation) 4. Where can you easily locate the product? (Geographic Segmentation) 5. In your own opinion, what are some of the reasons why positioning is an important tool for competitive advantage? 6. How can a brand successfully positioned for consumers of several target markets? Explain your answer.While terms such as “hyper competitive” or “fast moving” have been around for a number of years, the speed of change—at the customer and competitor level—is accelerating at unprecedented levels. At the customer level, this is reflected in “location-based” marketing based on mobile apps, real-time tracking of customer behavior, and continual advancement of new, nimbler competition. For many industries, at the heart of this change are smart products, smart applications and interconnected devices as well as an increasing willingness of firms to develop ecosystems of partners rather than go it alone. In many industries, the new and nimbler competition may be from firms based in second-world or even emerging economies. What are the implications of dealing with such non-traditional competitors? Conversely, the biggest growth opportunities for many firms are in emerging marketplaces, with unfamiliar customer needs, channel structures and even institutional set-ups and political systems. What…