What are some cultural differences in gendered advertising?
What are some cultural differences in gendered advertising?
Culture has its own various meanings and interpretations. Culture basically means the mode of behavior, moral and manner, custom and tradition, the economic and religious and philosophical and ethical outlook of an individual in a specified community. Every individual born in a society adheres culture of its belonging community.
Gender advertisement is the portrayal of stereotypical gender displays and roles in society. It shows the masculinity of a man and the femininity of a woman from various perspectives.
Cultural differences and gender advertisements are the subjects of various outraging social issues. Many intellectuals have their debate and idea about how gender roles are specified in society. Cultural differences between people can be determined through communication. Different culture all over the world has contradictory gender stereotypes. In the Indian culture, a woman is considered a homemaker and a man a bread earner. The gender role is specified as a man will take care of the outside world and a woman will look after the home taking care of kids and her spouse’s family. If a man does work like cooking and cleaning he is labeled as feminine in nature. If a woman works late at night in her office it is considered culturally unethical. One of the cultural stereotypes is that man is sexually aggressive and a woman submissive. The man is culturally expected to be tough, focused on materialistic success, and assertive whereas women to be tender modest, and motherly in nature.
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