Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter3: The Marketing Environment, Ethics, And Social Responsibility
Section3.2: The Competitive Environment
Problem 1LO
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What are the factors at work in today's marketing world? To what extent does a marketing manager have influence over these forces?
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