Classify the factors within the external environment that are important to marketing managers?
Classify the factors within the external environment that are important to marketing managers?
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter3: The Marketing Environment, Ethics, And Social Responsibility
Section3.2: The Competitive Environment
Problem 1LO
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Classify the factors within the external environment that are important to marketing managers?
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