What are the two components that can affect the contribution margin? Why is it important to investigate both?

Principles of Accounting Volume 2
19th Edition
ISBN:9781947172609
Author:OpenStax
Publisher:OpenStax
Chapter3: Cost-volume-profit Analysis
Section: Chapter Questions
Problem 1Q: Define and explain contribution margin on a per unit basis.
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What are the two components that can affect the contribution margin? Why is it important to investigate both?

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