What can a marketer do to positively influence a situation in which a consumer is ready to buy but has not yet done so?

Microeconomics
13th Edition
ISBN:9781337617406
Author:Roger A. Arnold
Publisher:Roger A. Arnold
Chapter19: Building Theories To Explain Eveday Life: From Observations To Questions To Theories To Predictions
Section19.6: Observation/thought 4: Criminals Are Not Rational
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What can a marketer do to positively influence a situation in which a consumer is ready to buy but has not yet done so?

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