What do postmodernists say about consumer culture?
What do postmodernists say about consumer culture?
Consumer culture is a system in which consumption, a set of behaviors found in all times and places, is dominated by the consumption of commercial products. It is also a system in which the transmission of existing cultural values,
norms and customary ways of doing things from generation to generation “is largely understood to be carried out through the exercise of free personal choice in the private sphere of everyday life.” Furthermore, consumer culture is also
bound up with the idea of modernity, that is, a world “no longer governed by tradition but rather by flux,” and in which “social actors who are deemed to be individually free and rational” holds sway. And finally, consumer culture denote
an economy in which value has been divorced from the material satisfaction of wants and the sign value of goods takes precedence.
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