What does Marketing or selling costs include?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
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What does Marketing or selling costs include?

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 The process of creating new products, exchanging and communicating the ideas, delivering the product,  which has the value for clients, and the customer is known as marketing. The marketing includes different concepts namely 
1) Product Concept 
2) Selling Concept 
3) Marketing Concept 
4) Societal and Marketing Concept 
5) Production Concept 

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