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Using an example to illustrate your answer, discuss how and why the product element of the marketing mix should be managed across the FOUR stages of the product life cycle.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter12: Developing And Managing Products

Section12.4: The Product Lifecycle

Problem 1LO

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