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- Accompanying the release of every Disney movie was an avalanche of commercials by McDonalds promoting characters from the movie in its “Happy Meals.” The two companies had entered into a strategic marketing partnership in 1996 for 10 years that was valued at $10 billion. The two companies agreed to promote Disney movies using a marketing campaign featuring television and radio spots and in-store giveaways. Both companies benefitted from this arrangement. Disney got to create awareness for its movies and McDonalds used recognizable characters to draw customers (particularly kids) to their restaurants. Clarify What McDonalds and Disney had as a strategic cooperation. Explain why would firms enter into this kind of strategic cooperation? Describe how it Can Create Value for Firms. A McDonald’s Happy Meal® consists of an entrée, a small order of French fries, a small drink, and a toy. In the early 1990s, McDonald’s Corp. began to aim its Happy Meal marketing at children aged one to three. In 1995, McDonald’s began making nutritional information for its food products available in documents known as “McDonald’s Nutrition Facts.” Each document lists the food items that the restaurant serves and provides a nutritional breakdown, but the Happy Meal is not included. Marc Cohen filed a suit in an Illinois state court against McDonald’s. Cohen alleged, among other things, that McDonald’s had violated a state law prohibiting consumer fraud and deceptive business practices by failing to follow the Nutrition Labeling and Education Act (NLEA) of 1990. The NLEA sets out different, less detailed requirements for products specifically intended for children under the age of four. Does it make sense to have different requirements for children of this age? Why or why not? Should…The chairman of an investigation ordered by Japan’s parliament into the Fukushima nuclear disaster has declared that it was a crisis ‘made in Japan’ resulting from the ‘ingrained conventions of Japanese culture’.Kiyoshi Kurokawa, chairman of the Diet’s Nuclear Accident Independent Investigation Commission, said the crisis was the result of ‘a multitude of errors and wilful negligence’ by plant operator Tokyo Electric Power, regulators and the government. In an English language summary of the commission’s final report, Mr Kurokawa blamed the plant’s failure on ‘our refl exive obedience; our reluctance to question authority; our devotion to “sticking with programme”; our groupism; and our insularity. What must be admitted – very painfully – is that this was a disaster “made in Japan”’, he added. ‘Had other Japanese been in the shoes of those who bear responsibility for this accident, the result [might] well have been the same.’ In his preface to the Japanese version of the report,…
- Title How might having buyers from different racial and ethnic backgrounds have circumvented the marketing Description How might having buyers from different racial and ethnic backgrounds have circumvented the marketing “blunders” and lost business associated with the offensive merchandise at ANF?In January 2020, two of McKinsey & Co’s Associate Directors in France, Karim Tadjeddine and Thomas London, appeared in front of an inquiry by the French Parliament’s Senate into ‘The Growing Influence of Consulting Firms on Public Policy’. In the first year of the COVID crisis, between March 2020 and February 2021, €11.35mn had been spent by the Ministry of Health on seven consulting firms, including McKinsey, which alone had received €4mn. Among the services McKinsey had supplied was providing a staff member as ‘liaison officer’ for coordinating vaccine logistics at Public Health France. A senator asked: ‘Don’t you think that there are civil servants within our administration who could carry out this mission?’ Tadjeddine, Head of McKinsey’s public sector practice in France, replied simply: ‘Yes’. McKinsey has a large public sector consulting practice worldwide, with over 520 specialist consultants and more than 5,400 projects in the public and social sectors, spread across more…The group product manager for ointments at American Therapeutic Corporation was reviewing price and promotion alternatives for two products: Rash-Away and Red-Away. Both products were designed to reduce skin irritation, but Red-Away was primarily a cosmetic treatment whereas Rash-Away also included a compound that eliminated the rash. The price and promotion alternatives recommended for the two products by their respective brand managers included the possibility of using additional promotion or a price reduction to stimulate sales volume. A volume, price, and cost summary for the two products follows: Rash-Away Red-Away Unit price $2.00 $1.00 Unit variable costs 1.40 0.25 Unit contribution $0.60 $0.75 Unit volume 1,000,000 units 1,500,000 units Both brand managers included a recommendation to either reduce price by 10 percent or invest an incremental $150,000 in advertising. a. What absolute increase in unit sales and dollar sales will be necessary to recoup the incremental…
- (1) During the recent CoVid-19 pandemic, some employers mandated that all employees must be vaccinated to retain their jobs except the refusal is based on reasonable accommodation or pre-existing medical condition. · Give a comprehensive analysis of reasonable accommodation and pre-existing medical condition and state whether or not you think that the mandate was fair. (2) “If an employer plans to require its employees to get a COVID-19 vaccine, it should develop a written policy," · Develop a sample policy as a guide for employees to take the covid 19 vaccine.Some of South Africa's biggest retailers will no longer sell TRESemmé hair products, following protests over an advert that denigrated black hair. Pictures of African hair were labelled "frizzy and dull", "dry and damaged" in an online advert for TRESemmé products featured by pharmacy chain Clicks.White hair, meanwhile, was labelled "normal" and "fine and flat". Shoprite, Woolworths and Pick N Pay all say they have removed TRESemmé products from their shelves, as has Clicks. Earlier this week, a senior executive at Clicks resigned and a number of employees were suspended. The BBC's Pumza Fihlani in Johannesburg says critics found the advert particularly insensitive because of the historic issues around African hair in South Africa. Under whiteminority rule, the state used the so-called "pencil test" to decide who was black or mixed-race -depending on how easily the pencil moved through the hair. Many Clicks stores were forced to close on Monday following protests led by opposition…Some of South Africa's biggest retailers will no longer sell TRESemmé hair products, following protests over an advert that denigrated black hair. Pictures of African hair were labelled "frizzy and dull", "dry and damaged" in an online advert for TRESemmé products featured by pharmacy chain Clicks.White hair, meanwhile, was labelled "normal" and "fine and flat". Shoprite, Woolworths and Pick N Pay all say they have removed TRESemmé products from their shelves, as has Clicks. Earlier this week, a senior executive at Clicks resigned and a number of employees were suspended. The BBC's Pumza Fihlani in Johannesburg says critics found the advert particularly insensitive because of the historic issues around African hair in South Africa. Under whiteminority rule, the state used the so-called "pencil test" to decide who was black or mixed-race -depending on how easily the pencil moved through the hair. Many Clicks stores were forced to close on Monday following protests led by opposition…
- What is the policy at MMLP for someone to file a grievance if they believe they are being or have been sexually harassed?Your Group has formed a tax advisory firm. One of your clients in considering investing in Barbados. The company has requested general tax advice in respect of the VAT regime in Barbados. Your Group is required to provide this advice. Additionally, the company has requested the high-level of all other applicable taxes in Barbados including all the matters that the investor needs to be aware of. Making the necessary assumption as appropriate.BMW bought billboard adversiting at the Jay's games for $80,000. It is estimated that they sold an additional 50 cars during the campaign. The contrintuion margin they made on each car during this promotional campaign was $2,000. What is the ROMI for the billboard advertising?