Critkal Thinking A woman sued Taco Bell for deceptiveadvertising, claiming its tacos had far less beef thanadvertised. Taco Bell, understanding the potential damage to its brand, immediately went on the defense andfiled a countersuit. In addition, Taco Bell's CEO posteda video statement and essentially released its recipe forseasoned beef, which contains 88 percent beef that is100 percent USDA inspected. 68Was this enough for Taco Bell to do to avert a PRaisis? What else could they have done?

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