What global strategy does Caterpillar? Please give an example A) international B) multi-domestic C) global-standardization D) transnational

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter8: Global Marketing
Section8.6: Determining A Market Entry Strategy
Problem 1LO
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What global strategy does Caterpillar? Please give an example

A) international

B) multi-domestic

C) global-standardization

D) transnational

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