Explain the reactive and proactive motives for KFC’s involvement in international business.Identify and evaluate the competitive strategy for international business used by KFC.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Explain the reactive and proactive motives for KFC’s involvement in international business.Identify and evaluate the competitive strategy for international business used by KFC.

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A competitive strategy plays an important role where the industry is very competitive and consumers have various options because of similar products. To prepare a competitive strategy, it is important to analyze the customer's needs and competition level.

It focuses on the opportunities and threats of the external environment. Thus, it is an important concept to study about the companies.

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