what is coca cola range of its brand elements used in the firm’s marketing programme? what is coca-cola ability to contribute to building its brand equity relative to the brand elements ‘choice criteria
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what is coca cola range of its brand elements used in the firm’s marketing programme? what is coca-cola ability to contribute to building its brand equity relative to the brand elements ‘choice criteria’
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- What are the buying behaviors of the target customers inside the premises of the competitors? (buying skincare products)assume you are the marketer of the product and want to convey the ways aiken moisturizer differs from competing products in the marketplace. create a differentiation strategy to promote aiken moisturizer and create a competitive advantageDescribe how two different observational techniques could be used by a brand manager to better understand consumer responses to a new soft drink product. Your answer can focus on any element(s) of the marketing mix.
- What is Customer Perceived Value? Is it important? Why or why not? What are determinants of Customer Perceived Value? Explain them with example.11. What is the strategic brand management process? explain elaborate the steps involved for performing it and measuring brand equity and affect in customers minds?Outline how brands can increase involvement with customers,link the brand to hedonic needs,distinctive or novel ways,use celebrities,tell a story, build a relationship
- Think of two distinct brands that compete directly with each other. What is the customer value proposition for the two competitors? Is this value proposition sustainable? Identify the points of parity for each brand. Develop a positioning statement for both brands based on your research.Explain the term Butterflies in Customer relationship groups?What should be the brand positioning of OEB Breakfast Co. in Calgary Alberta?