Alex is the CEO/marketing executive of Silk & Co that sells shampoos. Silk & Co is a start-up company that Alex started a few months ago, so it is not a part of the company's target customers' evoked set. Alex learned that the target consumers of Silk & Co mostly spend limited time to search new shampoos. Which marketing strategy should Alex execute? maintenance strategy capture strategy preference strategy acceptance strategy intercept strategy

Alex is the CEO/marketing executive of Silk & Co that sells shampoos. Silk & Co is a start-up company that Alex started a few months ago, so it is not a part of the company's target customers' evoked set. Alex learned that the target consumers of Silk & Co mostly spend limited time to search new shampoos. Which marketing strategy should Alex execute? maintenance strategy capture strategy preference strategy acceptance strategy intercept strategy

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

See similar textbooks

Similar questions

Because tests for the significance of coefficients in regression use two-tail hypothesis tests, which are less powerful than one-tail tests, it might be a good idea to A. This is a moot point because coefficient significance is not really important B. Whine and complain about it to your work colleagues C. Live with a less powerful test for significance D. Cut the p-value in half, or compare it to alpha times 2 to increase the test's power E. All of the above F. None of the above
Compare and contrast SMART Goals vs Key Performance Indicators (KPIs).Discuss four fundamental factors that outline the importance and relevance of each measurement model in Digital Marketing Analytics, which are business objectives, metrics and dimensions, KPI's, and ROI. Utilize relevant Digital Marketing Analytics concepts in your response.
No need generalized answer ok. LEAD.305.HSF1 Adaptive Decision Making Decision Journal/Log Lesson that we discussed from week 7. Week 1 - Introduction The Concept of Adaptive Decision Making, Cynefin Framework Week 2 This week have you watch videos to better understand the Cynefin model. the Streetlights and Shadows text. Management vs Leadership Week 3- This week is about reviewing Klein chapters, and finishing Pyramid of Success. Snowden's Model. Explore Trust in the Decision Making Process Week 4- Pyramid of Success Attributes that support Personal and Organizational Decision Making. how data impacted Baseball Week 5- This week is about reducing uncertainty and the power of online experiments. Blue Ocean strategy. Mark Cuban Disruption of the Pharma Week 6- three steps to better decision makingprocess for business experiments. Week 7 the org change process Present a good and bad example of organizational change Instruction: Start a decision journal/log in week 5 through…
you must discuss this topicPOS points of sales for resturants: dont give me these answer again like the other tutors ok!i want graphs and statistics to be in the answer Step 1: Point of sale (POS) and Restaurant management system Point of sale (POS) systems and restaurant management systems are software solutions that are designed to help businesses in the food service industry. A POS system includes a software application that runs on a computer or mobile device, along with hardware such as a cash register, barcode scanner, etc. and is used to process transactions, track sales, manage inventory, and generate reports. A restaurant management system offers POS capability along with additional functions like table management, menu management, online ordering, and customer relationship management. (CRM). It assists restaurants and other food service providers to streamline their operations and boost profitability. arrow_forward Step 2: Marketing strategy for virtual marketing…
Nayef is a marketing manager for Iphone Smart watch that has features such as heart rate monitors, activity trackers, blood pressure monitors and sleep monitors. 1) What are the market segmentations that Nayef needs to focus on? Explain 2) What type of marketing research is suitable for the market segmentation that Naif needs to focus on? Explain
Paraphrase this one. Analyze and elaborate in 97 words. Before venturing into the realm of predictive analytics, it is imperative for organizations to have distinct objectives or problems awaiting resolution. Without well-defined goals, the process of data mining may culminate in a misallocation of valuable resources. Beginning with a generalized approach—where all available data is indiscriminately mined—might lead astray. The true value of predictive analysis emerges from targeted inquiries into known issues.
Based on the chapter readings and a minimum of one other source, name and discuss 3 primary types of objections customers typically raise. As a recent College Graduate, imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales and Customers’ Relationship, at one of the leading marketing organizations in Atlanta. At the start of each week, it is your custom to motivate and empower your sales team to do good and to achieve the best with integrity and respect for all involved. The upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product. Using the techniques outlined in the text, discuss 2 common techniques your team will apply to overcome objections. Why? Please be mindful to use relevant personal selling concepts to support claims
The major issue in the case revolves around McCain's view of her role and its appropriatenessgiven Harrison's strategic goals. You should point out to students that McCain is only indicative of ageneral problem within the company. The company is definitely targeting the middle-class, fashionconscious customer and need sales staff to effectively service the type of customer it wants to attract.To carry out its strategy, Harrison will need selling professionals who can offer personalized customerservice. McCain and other human resource managers are presently operating in a reactive modespending most of their time on maintaining day-to-day human resource operations. For example,McCain has little time for innovation or for developing policies to move the human resource operationforward. She seems to be unaware of the interdependent relationships among the various humanresource functions. Her answer to the recruitment problem seems to be to do more recruiting. Sheneeds to examine how…
The major issue in the case revolves around McCain's view of her role and its appropriatenessgiven Harrison's strategic goals. You should point out to students that McCain is only indicative of ageneral problem within the company. The company is definitely targeting the middle-class, fashionconscious customer and need sales staff to effectively service the type of customer it wants to attract.To carry out its strategy, Harrison will need selling professionals who can offer personalized customerservice. McCain and other human resource managers are presently operating in a reactive modespending most of their time on maintaining day-to-day human resource operations. For example,McCain has little time for innovation or for developing policies to move the human resource operationforward. She seems to be unaware of the interdependent relationships among the various humanresource functions. Her answer to the recruitment problem seems to be to do more recruiting. Sheneeds to examine how…
The major issue in the case revolves around McCain's view of her role and its appropriatenessgiven Harrison's strategic goals. You should point out to students that McCain is only indicative of ageneral problem within the company. The company is definitely targeting the middle-class, fashionconscious customer and need sales staff to effectively service the type of customer it wants to attract.To carry out its strategy, Harrison will need selling professionals who can offer personalized customerservice. McCain and other human resource managers are presently operating in a reactive modespending most of their time on maintaining day-to-day human resource operations. For example,McCain has little time for innovation or for developing policies to move the human resource operationforward. She seems to be unaware of the interdependent relationships among the various humanresource functions. Her answer to the recruitment problem seems to be to do more recruiting. Sheneeds to examine how…
1. President Obama achieved a strong victory in 2012. Were the voters giving him a mandate for a program of action? If so, what is that program?2. Would you prefer campaigns to be less money driven and professionally organized from the top and more grassroots in nature? If they were, would you participate in them? In what ways would you like to participate?3. How does the emphasis on marketing and positioning political candidates affect the kind of issues that get debated in a campaign? In the 2012 presidential election, what issues would you have liked to see addressed that weren’t?4. How does the need to raise such large sums of money to pay for professionally run campaigns affect the political program of a candidate? Are there issues that you think are left out because of the influence of large campaign contributors?
The managerial task of developing a strategic vision for a company: Question 20Answer B) entails coming up with a fairly specific answer to 'who are we, what do we do and why are we here?' D) involves deciding upon what strategic course a company should pursue in preparing for the future and why this directional path makes good business sense. C) is chiefly concerned with addressing what a company needs to do to successfully outcompete rivals in the marketplace. A) concerns deciding what approach the company should take to implement and execute its business model.