what is more important to you, image or reputation, for you as a CONSUMER and how it helps you determine whether or not it contributes to you getting value from your preferred brand.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
Problem 3DYMP
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what is more important to you, image or reputation, for you as a CONSUMER and how it helps you determine whether or not it contributes to you getting value from your preferred brand.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing