What is more, the manufacturer of Ethos water, PepsiCo, does not make use of recycled plastic, in contrast to its other products. How would you characterize Ethos’ approach to CSR? In your view, has it struck an ideal balance between earning profits and acting responsibly? Does either its marketing campaign or its donation policy need to change?
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- You are required to develop a brief marketing plan for a Bodywash product, that you will launch in your country. This new product can be an extension or adaptation of a currently existing product in your country. 1. Brief Overview of the Marketing Mix for the Product. This should be a concise description of howyou will address product features, distribution, promotion, and pricing for the product.2. Conclusion: What value does this product offer to consumers that makes it unique or superior to othersimilar products on the market, and that is it likely to make it successful?Walmart ran a series of ads in trade journals with the following headlines. “We’re looking for quality products that are guaranteed not to last”. What Walmart was in fact doing was asking it’s suppliers to develop more environmentally friendly products and to use material that could be recycled. This concern about the environment is one way that Walmart practices: a. Social responsibility b. Macroeconomics c. The marketing concept d. Environnemental services e. Social welfareCan you suggest a concept or content for this poster? During this pandemic, people and organizations have faced, and are still facing, so many challenges. Without using commercialism,
- You are required to develop a brief marketing plan for a Bodywash product, that you will launch in your country. This new product can be an extension or adaptation of a currently existing product in your country. 1. Description of the Product: What exactly is the product? What are the features and how do thesebenefit consumers?2. Target Market for the Product: Which group of consumers is the product targeted to?3. Brief Overview of the Marketing Mix for the Product. This should be a concise description of howyou will address product features, distribution, promotion, and pricing for the product.4. Conclusion: What value does this product offer to consumers that makes it unique or superior to othersimilar products on the market, and that is it likely to make it successful?Virat Kohli is endorsing over 40 brands including Mobile Premier League (MPL), MRF Tyres, Myntra, Puma,to name a few. Consistently topping the charts, Kohli became India's most-valued celebrity for the fourth time in a row last year with a brand value of USD 237.7 million. Is Virat Kohli endorsing these brands or are these brands endorsing Virat Kohli? Discuss the pros and cons of brand endorsements in light of the above statement.Ahmed owns a bakery; he sells bread at different prices. For rich people the price is high. In Islam this practice is unethical and refers to a. Sale of uncertain Items b. Random pricing c. Trickery d. Hoarding
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- No.1: You have just been hired by Nestle Water Multinational Company to administer a relationship marketing program for the company. The company manufactures and distributes a purity-guaranteed, non-carbonated, bottled drinking water product to grocery and convenience stores in the Punjab Pakistan. The company’s desire is to build strong economic and social ties to customers by promising and consistently delivering high-quality products, good service, and fair prices. In order to do this, Nestle wants you to build a marketing network for them. Write down your ideas on what a marketing network is, how it might relate to the concept of relationship marketing, and designate the components of a what you perceive to be a marketing network for Nestle Water?Wren is a company that helps consumers offset their carbon footprint. Wren helps you fund the best climate solutions and start taking climate action Do a campign as a wren marketing team in egypt The task is to create a campaign that convinces Egyptian consumers to subscribe to Wren – how will you convince them?Imagine that you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline some potential objections to this. How would you have to tweak your advertising message to cater to the local culture? Your CEO also believes that the pricing decisions in Brazil can be delegated to the local managers. Why might she be wrong? The CEO continues to believe that within 20 years, we will see the emergence of enormous global markets for standardized customer products. Do you agree with this statement? Justify your answer.