Respond to the Discussion A discussion response is meant to allow a person time for personal reflection in order to respond thoughtfully to a topic following a group discussion in which ideas and thoughts were exchanged on a particular topic or issue. Discussion: Services differ from products because they are intangible, and service providers must spend more time promoting and communicating the value of services to customers than they do with products. In addition, since services cannot be stored or taken home, customers must experience the service at the time of purchase, and it must provide high value and customer satisfaction. There are means by which a service provider can promote services and convey their value to consumers: The service marketer can use online channels such as social media and blogs where customers share their service experiences to inform consumers about the service and ensure that it will benefit them. A service marketer may also use television and print media to promote its services, such as McDonald's fast food delivery commercials on television. A service marketer may also use demonstrations, seminars, etc., to demonstrate and inform customers about their services.
Respond to the Discussion
A discussion response is meant to allow a person time for personal reflection in order to respond thoughtfully to a topic following a group discussion in which ideas and thoughts were exchanged on a particular topic or issue.
Discussion:
Services differ from products because they are intangible, and service providers must spend more time promoting and communicating the value of services to customers than they do with products. In addition, since services cannot be stored or taken home, customers must experience the service at the time of purchase, and it must provide high value and customer satisfaction.
There are means by which a service provider can promote services and convey their value to consumers:
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A service marketer may also use television and print media to promote its services, such as McDonald's fast food delivery commercials on television. A service marketer may also use demonstrations, seminars, etc., to demonstrate and inform customers about their services.
Yes, there is a positioning strategy that is more effective than others, such as an exclusivity or distribution restriction strategy in which people perceive the service to be exclusive and of high quality, as opposed to a low-cost approach in which the perception of the service is that it is of low quality due to its low price.
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