What is standard markup pricing

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.3: Pricing Strategies
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What is standard markup pricing?

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INTRODUCTION

Markup pricing can be termed as the value that a firm adds to the cost price. The value that is added is thus referred to as markup. Markups are the cost; margins are added to the price.

EXPLANATION

Standard markup is an easy and fastest method to calculate how much should be charged on the goods or services. It is the amount at which the business add-on with its items.

A standard markup is calculated individually for each product or the service that a business offers for sales. Using one markup can simplify the pricing processes. It largely depends on what customers expect to pay. Actual cost adding with the markup price is the actual price of a good or service.

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