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Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve overall marketing objectives.(D2)
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- ***paste results onto Excel and upload it. 1. The information provided below relates to sales in a dine-in restaurant in Salisbury Maryland: Months Sales (in $1000) Mar-19 46.5 Apr-19 49.6 May-19 49.8 Jun-19 61.9 Jul-19 65.5 Aug-19 64 Sep-19 70.3 Oct-19 59.8 Nov-19 60 Dec-19 70.8 Jan-20 51.9 Feb-20 59.6 Due to Coronavirus outbreak, Restaurants were ordered to shut down during March and April of 2020. The restaurant manager is trying to determine the amount of sales lost while it was shut down during March and April because of the outbreak. a. Use exponential smoothing, with α =.2, to develop a forecast for March and April. (Hint: Use the forecast for March 2020 as the actual sales in March 2020 in developing the forecast for April 2020.) b. Comment on the use of exponential smoothing for forecasts more than one period into the future. c. Use trend projection to forecast sales for March and April 2020. d. The restaurant had purchased as insurance…Implementation and Control – briefly explain how the recommendation may be carried out and how it can be controlled, altered or adjusted if necessary A123 system?!Question content area Part 1 Sales of Volkswagen's popular Beetle have grown steadily at auto dealerships in Nevada during the past 5 years (see table below). Year Sales 1 450 2 510 3 516 4 555 5 575 Part 2 a) Forecasted sales for year 6 using the trend projection (linear regression) method are enter your response here sales (round your response to one decimal place). Part 3 b) The MAD for a linear regression forecast is enter your response here sales (round your response to one decimal place). Part 4 c) The MSE for the linear regression forecast is enter your response here sales (round your response to one decimal place).
- 48- The maximum number of sales that can occur in a given period to an individual or businesses that are willing to sell in a given market is known as: a. Product demand b. Market potential c. Market demand d. All the options are correct26- Which among the following is the correct feature for staple merchandise categories? a. Short selling of goods b. Involves continuous replenishment c. Forecasting is challenging d. Demand for a short period of timeIn the accompanying Sales Transactions data, use Excel's filtering capability to extract a. all orders that used Paypal. b. all orders under $100. c. all orders that were over $100 and used a credit card.
- Design a strategic marketing plan that tactically applies the use of the 7Ps and includes measures for monitoring and evaluation to achieve overall marketing objectivesABC is an online-to-offline platform that sells e-commerce products to offline customers through a network of agents. ABC gives a commission to agents for each sale made. ABC has 4 main product categories: electronics, fashion, supermarket, and others. Please refer to the exhibits for data sets pertaining to the questions below. Today is May 16th. Q : 1. Today is May 16th. We have got the interim result of the sales figures in the first half of May. Typically, the first half of the month constitutes of 40% of sales. Using this assumption, will we reach our May target? What % over the target will we over/under-deliver?answer : over/deliver by ... % of target Using that assumption, which category (or categories) will not reach the targeted sales figures in May?answer : ............The 4Ps are all a marketing manager needs to create a marketing strategy for a service business". Prepare a response that argues the contrary and justify your conclusions.
- Year Season Sales 2018 Winter 40 2018 Spring 29 2018 Summer 31 2018 Fall 40 2019 Winter 102 2019 Spring 87 2019 Summer 96 2019 Fall 132 2020 Winter 105 2020 Spring 93 2020 Summer 105 2020 Fall 117 2021 Winter 141 2021 Spring 39 2021 Summer 114 2021 Fall 123 What is the slope of the trend equation obtained by linear regression? Round to two decimal digits. What is the intercept of the trend equation obtained by linear regression? Round to two decimal digits. What is the seasonal index for Spring? Round to two decimal digits. The quarter number for Winter of 2018 is 1. What is the quarter number for Spring of 2025? What is the trend based forecast for Spring of 2025. Round to a whole number. What is the seasonally adjusted trend based forecast for Spring of 2025? Please do not use excel to find the slope and intercept, thank you so much!71. The element of the marketing mix demonstrated when a company places an ad in the Yellow Pages is __________. a) product b) price c) promotion d) place e) process 72. The element of the marketing mix demonstrated when an art gallery suggests a $2. 00 donation at the door is __________. a) product b) price c) promotion d) place e) production 73. To attend the winter concert presented by the community chorus, every person had to donate one unwrapped toy at the concert hall door. This statement is most closely related to the __________ element of the marketing mix. a) product b) process c) price d) place e) promotion 74. The element of the marketing mix demonstrated when a newspaper carrier throws a paper on the front porch is __________. a) product b) price c) promotion d) place e) process 75. The ability to buy a soda from a vending machine demonstrates which element of the marketing mix? a) Product b) Price c) Promotion d) Place e) Process 76. With today’s cell phones, you can…True or fale 8) The demand for the insurer's products is limited to the factors: price and advertising/marketing. 9) The type of insurance defines the brand's strength. 10) Customer satisfaction is measured in stars. 11) Employee expenses are part of the insurer's direct costs.