What is supply chain management? How does it differ from logistics?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter15: Distribution Channels And Supply Chain Management
Section15.7: Accomplishing The Priorities Of A Supply Chain
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  • What is supply chain management? How does it differ from logistics?
  • Define and explain the different types of inventory costs that managers must consider in making replenishment decisions. How can these costs be determined in practice?
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