What is supply chain management (SCM)? Describe some of the potential benefits of SCM. Explain in detail how one of these benefits affects the organization.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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What is supply chain management (SCM)? Describe some of the potential benefits of SCM.

Explain in detail how one of these benefits affects the organization.

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