What is the best decision alternative under Maximax criterion?
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DiHL Co. is a Danao-based logistics company owned by Engr. Donald H. Lalican. Anticipating the growing demand for delivery services, he developed a strategic plan for the year 2022. The options are to hire additional delivery crews in their Mandaue facility, construct a new facility in Talisay City, or subcontract Ohlala Move, a small-time company. A study conducted by the marketing department
What is the best decision alternative under Maximax criterion? (Provide complete decision table solution)
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- Sarah Levy, Owner, S. Levy Foods Sarah Levy didn’t know anything about sociology when she entered Northwestern University, but she knew that someday she wanted to start a bakery. After graduating from North- western with a major in sociology, she enrolled in Chicago’s French Pastry School and spent some time interning at local bakeries and restaurants. A year later she started her own bakery in her mother’s kitchen. Today Sarah owns and man- ages S. Levy Foods, which operates food concessions at air- ports in New York, Sacramento, Phoenix, and San Diego. Like many small-business owners, Sarah does anything and everything in a typical workweek, from consulting to blogging (“Simply Sweet”) and serving as brand ambassador for Callebut chocolate, Karo, and Fleischmann’s yeast. She is also the dining editor for Today’s Chicago Woman maga- zine. A gifted publicist, Sarah once participated in a Food Network chal- lenge that involved baking a three-foot animated dinosaur cake. Through Sarah’s…Describe Porter's five-forces analysis and it can be applied to the sensor industry represented in the Capstone simulation.5- 2 Colombo Soft-Serve Frozen YogurtIn 1994, General Mills Incorporated, a $6 billion consumer goods company, acquired Colombo Frozen Yogurt. General Mills Inc. (GMI) believed they could add Colombo frozen yogurt to their existing product lineup to increase net sales with little addition in marketing cost. Frozen yogurt is sold through two distinct segments – independent shops and impulse locations such as cafeterias, colleges, and buffets. Frozen yogurt is the main business for the shops whereas yogurt is incremental to the impulse location's main business. GMI’s large sales force already served the impulse market. The financial results in the first couple of years were mixed. Earnings increased slightly and then dropped each year even though sales volume was relatively flat. In total, merchandising costs dropped, while pricing promotion rates escalated. The GMI sales force focused on the impulse segments and pricing promotions were believed to be driving volume increases. However,…
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