What is the CPP for the total schedule? Vehicle A B C Total HH ratings Schedule insertion (Frequency) 11.2 2 18.6 5 8.1 5 CPP GRPs Total Advertising Cost $250,000 $780,000 $175,000 $1,205,000

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter17: Long-term Investment Analysis
Section: Chapter Questions
Problem 10E
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What is the CPP for the total schedule?
Vehicle
A
C
Total
HH
ratings
11.2 2
Schedule
insertion
(Frequency)
18.6 5
8.1
$7,729.31
$3,869
$4,683
o $11.160.71
5
CPP
GRPs
Total
Advertising
Cost
$250,000
$780,000
$175,000
$1,205,000
Transcribed Image Text:What is the CPP for the total schedule? Vehicle A C Total HH ratings 11.2 2 Schedule insertion (Frequency) 18.6 5 8.1 $7,729.31 $3,869 $4,683 o $11.160.71 5 CPP GRPs Total Advertising Cost $250,000 $780,000 $175,000 $1,205,000
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