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What is the implication of Organizational Buying Process to the Product Suppliers?
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- What factors contribute to consumers' decisions to switch from one product or brand to another?How does a company's brand hierarchy influence consumer perceptions and purchasing decisions?Why do we regard post-purchase assessment to be an important element of the purchasing decision? What significance does this stage have for a marketer?
- Explain how the purchase decision process is a piecemeal process? Give an example?Give three examples of products that consumers hold erroneous perceptions about. Can you trace how these errant perceptions came about?what are the ways through which companies can ensure that their marketing mix supports the development and delivery of a consistent brand experience for their customers?
- What are the examples of products that consumers hold erroneous perceptions about? Can you trace how these errant perceptions came about?Discuss, What factors contribute to consumers' decisions to switch from one product or brand to another?How does perceived value affect consumer purchase intentions?”
- What are some of the internal factors and external factors that can influence the organizational purchase process?How should manufacturers deal with consumers immediately after they make a purchase to reduce post-purchase dissonance? What are some effective actions, and from those actions, the desired effect(s) on the recent purchaser(s)?Two ways the marketer can enhance consumer attitudes towards purchasing itz brand