What is the rationale for market segmentation, targeting, and position in the design of customer-driven marketing strategies for a company? You need to explain the value beyond merely defining the terms.

Measuring customer satisfaction is an important element of customer empowerment. In light of this, describe how marketing managers can use customer satisfaction survey results, to enhance their products and services?

According to Maslow's hierarchy of needs give an example for each level from real life? Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and positioning. Explain with example?   What is a value proposition? discuss the five winning value propositions on which company might position its products? Give an example of each   As a marketer, you need to target your customer, discuss by defining in which way you can achieve this knowing that you need to consider certain market segmentation.   Identify and discuss the stages in the buyer decision process?   Explain the major Brand decision strategy decisions with an example of each?   Explain how companies attract market segments and choose a market–targeting strategy?   Explain briefly what product decisions the company should make at each level?

Which factors represent internal considerations for preparing a Marketing Plan? Select one: a. Strengths, Resources, Threats, and Weaknesses b. Strengths, Weaknesses, Opportunities and Treats c. Strengths, Substitutes, Threats, and Opportunities d. Strengths, Substitutes, Threats, and Weaknesses