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Q: Q28
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Measuring customer satisfaction is an important element of customer empowerment. In light of this, describe how marketing managers can use customer satisfaction survey results, to enhance their products and services?
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- Discuss the reasons why customer experience is getting more attention in marketing today and how marketers can use information from studying customer experience to make better marketing decisions. Also, what are some ways in which marketers can best study customer experience?Discuss the various components of a CRM system, including customer data, interaction history, and analytics. How do these components contribute to effective customer relationship management?Discuss the concept of customer lifetime value. Explain why this is a concept that marketing management should strongly consider in its day to day management. You may also discuss how a company might go about implementing a program that addresses customer lifetime value.
- Marketing management seeks to meet organizational objectives by effectively satisfying customers in a dynamic environment. what are the objectives of the business/organization (speak on any business/organization) justify your response by identifying four core marketing concepts that are applied to achieve these or which core marketing concepts could be applied to achieve the organization's objectives better?Explain why companies need to design a Customer Value-Driven Marketing Strategy? Discuss about Customer Relationship Management and elaborate why there is a shift from transaction based marketing to relationship based marketing?What is the GAP model of marketing? How does it apply to customer service?
- An important part of every company's marketing strategy is enhancing and improving customer retention and loyalty. It's important to explain why, and provide two examples of firms that use this strategy.Any company's marketing plan must include improving and maximizing customer loyalty and retention. Describe why this is the case and provide two examples of businesses that use this strategy.Customer satisfaction and experience underlie the marketing concept. But how much is a satisfied customer worth?
- By implementing relationship marketing tactics and approaches, Switch can demonstrate to their stakeholders that they care for existing customers as much as new ones, and that long‐term customer satisfaction is their business’s main objective. Evaluate whether Switch have applied the focus areas of relationship marketing, by comprehensively discussing the following elements: Individual customer approach Customer knowledgeMarketing plans propose a marketing strategy that details the chosen marketing mix (product, place, price, and promotion). Distinguish the specific elements of the organization’s marketing mix and evaluate the extent to which the strategy reflected in these elements is aligned with the organization’s mission statement. What recommendations would you make to better align the organization’s marketing strategy with its mission?Enhancing and optimizing customer retention and loyalty is an important part of any marketing plan. Explain why this is the case, and give two examples of businesses that use this strategy?