What is the reach for this advertising schedule? What is the effective reach? How many GRPs does this schedule generate? What is the frequency for this schedule?
What is the reach for this advertising schedule? What is the effective reach? How many GRPs does this schedule generate? What is the frequency for this schedule?
Glencoe Algebra 1, Student Edition, 9780079039897, 0079039898, 2018
18th Edition
ISBN:9780079039897
Author:Carter
Publisher:Carter
Chapter10: Statistics
Section10.6: Summarizing Categorical Data
Problem 4AGP
Related questions
Question
A television advertising schedule produced the following vehicle frequency distribution:
f |
Percentage f |
Percentage f + |
0 |
31.5 |
100.0 |
1 |
9.3 |
68.5 |
2 |
7.1 |
59.2 |
3 |
6.0 |
52.1 |
4 |
5.2 |
46.1 |
5 |
4.6 |
40.9 |
6 |
4.1 |
36.3 |
7 |
3.7 |
32.2 |
8 |
3.4 |
28.5 |
9 |
3.1 |
25.1 |
10+ |
22.0 |
22.0 |
- What is the reach for this advertising schedule?
- What is the effective reach?
- How many GRPs does this schedule generate?
- What is the frequency for this schedule?
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